(Project)
Sport
2025
First Gear
Overview
A launch campaign for an urban bike, shot with riders doing what they do best.
Client
Fold Cycles
Role
Photography
Location
Amsterdam, Netherlands
Year
2025
We cast real riders instead of models. They brought the tricks, we brought a wide lens and a lot of patience.
Shot low against the sky to keep the city out of the picture and the bike in the air.
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