(Project)

Beauty

2026

Foam Crown

Model with a crown of shampoo foam sitting by a bathtub in a cobalt blue bathroom

Overview

A haircare campaign where the product becomes the crown.

Client

Lather Studio

Role

Photography, Art direction

Location

Paris, France

Year

2026

We built each look out of foam on set and shot it fast, before it collapsed.

A deep red backdrop kept the attention on skin, hair and the bubbles.

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