(Project)
Fashion
2026
The Pink Hour
Overview
A spring campaign shot over three days in the Texas desert, chasing the last hour of pink light.
Client
Casa Tierra
Role
Photography, Art direction
Location
Marfa, Texas
Year
2026
Casa Tierra wanted a campaign that felt hot, still and a little strange. We drove the back roads outside Marfa and built the story around an old pickup, an empty highway and the open plains at dusk.
We shot only in the last hour before sunset, three evenings in a row. The light set the pace. Everything else waited for it.
Three evenings on the road. Each night we waited for the sky to turn pink before taking the first frame.
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